Start up res

“New Research: The Skills That Make an Entrepreneur”

“Entrepreneurship and Job Creation”

“Entrepreneurs Get Better with Age”

“10 Personality Traits Every Successful Entrepreneur Has”


“What Job Does Social Media Do For You?”

“Clay Christensen’s Milkshake Marketing”

“What Products Will Customers Want to Buy?” vators-solution-excerpt.htm

“The Customer-Centered Innovation Map”


“The Amazon of Education” ty_how_paul_leblanc_s_tiny_school_has_become.html

“Discovering New and Emerging Markets” course: Disrupting Yourself

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For further reading:
“Is It a Business or a Hobby?”


Further study:
The Lean Startup by Eric Ries

“The Bootstrapper’s Guide to Launching New Products” products.html

Minimum Viable Product – Wikipedia

“3D Printing Could Be a Boon for Small Business” for-small-business/


For further study:
Business Plan – Wikipedia

The $100 Startup by Chris Guillebeau

Business Plans for Dummies by Paul Tiffany and Steven Peterson Alex Osterwalder, Business Model Canvas
“How to Write a Great Business Plan”

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“You Get What You Pay For? Costly Placebo Works Better Than Cheap One”

“Using Pricing Strategy to Boost Sales”

“8 Pricing Strategies You Can Implement Now” html

“Pricing your product from scratch”

“Poor Pricing Kills Startups”

“Circles” an HBR Case Study


More study:
“The Rise of Virtual Brick-and-Mortars”

“How can you preclude your stores from becoming showrooms for Amazon?” rooms-for-Amazon

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Learn how to build a financial model:

“4 reasons you should build a financial model for your startup” model-for-your-startup.html

“Startups Throw Out Your Financial Models: The Argument for Lean Modeling” els-the-argument-for-lean-modeling/


For Further Study:
“Business Structure Basics”

“Common Business Structures for Independent Workers” dependent-workers

“Should My Company be an LLC, an S-Corp or Both” company-be-llc-s-corp-or-both


For further study:
“10 Intellectual Property Tips Entrepreneurs Can’t Afford to Ignore” ford-to-ignore/3/

“10 Ways to Protect Your Intellectual Property”

“Conquer the Legalese of Business Formation”

Conquer the Legalese of Business Formation

Entrepreneurship Fundamentals with Whitney Johnson

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The Founder’s Dilemmas by Noam Wasserman

A Book in 5 Minutes: “The Founder’s Dilemmas” by Noam Wasserman dp/0691158304

“3 Biggest Mistakes When Choosing a Cofounder” founder.aspx


“Daniel McFarland: What Is the Secret to a Happy Collaboration?” laboration?utm_source=twitter&utm_medium=social-media&utm_campaign=entrepre- neurship-collaboration

“Collaboration is risky. Now get on with it.”

“4 Tips for Getting the Right Advisors for Your Business”

“12 Point Advice on Start Up Advisory Boards”

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Consequential Strangers by Melinda Blau and Karen Fingerman“ dp/0393338452

“Building a Network that Works Takes Work”

“For a Career That Lasts, Build Real Relationships”

“Are you Stuck in a Girls’ Club?”


“Craft an Attention-Grabbing Message”

Win Buy-In from Decision-Makers in 60 Seconds or Less your-pitch/

“Can you have a baby AND run a startup? Here’s how WeeSpring manages it.” manages/


“Web Design — The Old & New Ways”

“The 7 Elements of Modern Web Design”

“What Makes a Good Website?”

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Wikipedia entry on lead generation

“4 Ways to Generate Higher Quality, Sales-Ready Leads” Sales-Ready-Leads.aspx

“The Compounding Returns of Content Marketing: The Data Behind Why Persistence Pays Off in Blogging” ing-returns-of-content-marketing-the-data-behind-why-persistence-pays-off-in-blogging

“Inbound Leads Cost 61% Less Than Outbound” Outbound-New-Data.aspx


“Do you love your customers?”

“The Power of Delight”

The Power of Delight

“The Covert Questions Your Customers Want Answered”

“7 Awesome Examples of Surprise and Delight That Will Blow your Mind” light-that-will-blow-your-mind/

Entrepreneurship Fundamentals with Whitney Johnson

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Wikipedia entry for cohort analysis

“Introduction to Cohort Analysis for Startups”

Introduction to Cohort Analysis for Startups

“3 Rules to Actionable Metrics in a Lean Startup”

“Top Ten Employment Law Tips for Startups”

Top Ten Employment Law Tips for Startups


Breaking Out by John Butman

Ready to be a Thought Leader? By Denise Brosseau

“Branding: How to Become a Thought Leader”

“How to Become a Thought Leader”

“Make Your Innovative Idea Seem Less Terrifying”

Entrepreneurship Fundamentals with Whitney Johnson

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“Startup Metrics, a love story”

“Why bother talking to customers and how to not waste your time doing it” your-time-doing-it

“Startup Metrics for Pirates: AARRR!!!”

“Lessons Learned — Viral Marketing”

Lessons Learned – Viral Marketing

05_02 Negotiation Fundamentals by Lisa Gates tals/101504-2.html

“6 Tips for Reluctant Negotiators”

“15 Rules for Negotiating a Job Offer”

“Bullying Is a Confidence Game”

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05_03 Accounting Fundamentals by Jim and Kaye Stice tals/158665-2.html

“Accounting for Startups: Why Cash is King”

“Here’s Where Your Startup’s Cash Went” went/


“Put Failure in Its Place”

“The Long of Coming Up Short”

“The Trouble With Bright Kids”

Daring Greatly by Brené Brown

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“Run Walk Run”

Run Walk Run

“Hemingway, Thoreau, Jefferson and the Virtues of a Good Long Walk” thoreau-jefferson-and-the-virtues-of-a-good-long-walk

“Go Ahead, Take that Break”

Sabbath by Wayne Muller

“Manage Your Energy, Not Your Time”

“How to Sleep Your Way to the Top – Literally” your-way-to-the-top-literally

“Getting in Shape Doesn’t Have to Be Such a Drag” shape-doesn-t-have-to-be-such-a-drag

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“Get Your Team to Do What It Says It’s Going to Do” paign=Socialflow&utm_source=Socialflow&utm_medium=Tweet

“What Does ‘Scale’ Mean in Business”

What Does “Scale” Mean in Business?

“How to Write Process Documentation”

“How to Document Internal Controls & Processes”

“How to Start a Startup”


A Rising Tide by Susan Coleman and Alicia M. Robb dp/0804773068

“Comparing Equity, Debt And Convertibles For Startup Financings” vertibles-for-startup-financings/

“Accelerator vs. Incubator: What’s the Difference?” bator.html

“Startup = Growth”

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“Best and Niess: Crowdfunding Will Change the World” change-the-world/


“If You Do This, Your Emails Might be Rude” your-emails-might-be-rude

“8 Mistakes Investors Make When Pitching to Investors” neurs-make-when-pitching-to-investors/

Watch the Shark Tank – a fantastic tutorial on how to pitch investors.

“Investing in Start-ups: For Love and Money”

“500 Startups’ Paul Singh: What not to do in a start-up pitch” what-not-to-do-in-a-start-up-pitch/2012/02/08/gIQApFoE4Q_story.html

“5 Steps to Finding Investors for Your Startup” start-up/

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“How Startup Valuation Works – Measuring a Company’s Potential”

“Startup Valuations: The Venture Capital Method” by Bill Payne

Startup Valuations: The Venture Capital Method

The Berkus Method: Valuing an Early Stage Investment.

The Berkus Method: Valuing an Early Stage Investment.

“What Is A Good Venture Return?”

What Is A Good Venture Return?

“Early Stage Investor Due Diligence: A More Detailed Take On What Matters”

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“What’s in a Term Sheet”

Founder’s Fund Term Sheet

“How To Draw Up A Capitalization Table”

Term Sheet Series by Brad Feld and Jason Mendelson

Sample Term Sheet from National Venture Capital Association

“Do You Speak VC? A Beginner’s Guide to Investors”

“What A Straight Forward, Non-Jargony Term Sheet From A VC Looks Like”

“Entrepreneurs Want VCs Friendly but Not Too Hands-On, Study Says” too-hands-on-study-says/

“6 Tips for Reluctant Negotiators”

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07_01 course Disrupting Yourself html

“Throw Yours Life a Curve”


Dare, Dream, Do by Whitney Johnson

“Always, Always, Always Show Up”

“Why I Still Dream of Having It All”

Why I Still Dream of Having It All

Entrepreneurship Fundamentals with Whitney Johnson

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