https://www.mycustomer.com/marketing/technology/account-based-marketing-the-tools-and-trends-shaping-the-abm-landscape The First-Ever Account-Based Marketing Framework: Extending from the Buyer’s Journey to the Customer’s Journey   https://www.toushenne.de/marketing/account-based-marketing.html Account Based Marketing (ABM) https://blog.hubspot.com/marketing/account-based-marketing-guide

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Chatbots are essentially your (free) 24/7 customer service workforce. They don’t complain or take days off (unless you make them), and they are always nice to your customers, making them love your company more. 2.

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https://www.linkedin.com/pulse/7-benefits-using-linkedin-sarah-rycraft/ LinkedIn vs. Xing: The Battle for DACH 5 BENEFITS OF USING LINKEDIN FOR BUSINESS 6 Benefits of LinkedIn in Growing Your Business LinkedIn vs. Xing: the battle of the B2B social media networks https://www.martechadvisor.com/articles/social-media-marketing-2/is-facebook-still-important-for-b2b-marketing/

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Email marketing and campaign management Lead generation Measure and optimize ROI Search marketing Landing pages and forms Website visitor tracking Web and mobile personalization Connect all your search campaigns in a single platform Lead scoring,

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Marketo is a multi-functional platform offering marketing automation, customer engagement marketing, real-time personalization to offer personalized messaging across marketing channels, and marketing management functionality, including budgeting tools and marketing calendars. Key Features:  Email marketing and

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A sales situation is best described by a list of key performance questions together with their performance indicators (KPI). Once you have listed the most pressing sales issues and have determined their corresponding KPIs, the

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Decision-making body plays an important role in b2b marketing. so its good to understand, how the decision is made. in a large company to purchase service? how to create the value of service you provide?

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SWOT analysis https://www.wordstream.com/blog/ws/2017/12/20/swot-analysis Industry environment and industry structure „Five Forces Model“ of M. Porter (1979) Determinants of the Five Forces‘ strength Porter’s Five Forces https://www.isc.hbs.edu/strategy/business-strategy/pages/the-five-forces.aspx https://strategicmanagementinsight.com/tools/porters-five-forces.html PESTEL Analysis https://strategicmanagementinsight.com/tools/pest-pestel-analysis.html Scanning the Environment: PESTEL Analysis *********************************************************************************

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https://drive.google.com/drive/folders/1jZsZYiiKAxzKZ7u-Vev73jCQekdCoNL_     Table of Content: Importance of Customer Blue Ocean Co-Creation X Needs & WantsX Kano Model Business Model Value Proposition X Marketing Environment X Competition & Substitute X Company Orientation 4p ́s vs

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Little more inflation is good for growth of economy :- inflation rate in India from previous year  is always compared from last year take diffrence then calculate percentage Check the last lecture for CRR and

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