Marketing content

  1. Importance of Customer
  2. Blue Ocean
  3. Co-Creation X
  4. Needs & WantsX
  1. Kano Model
  2. Business Model
  3. Value Proposition X
  4. Marketing Environment X
  5. Competition & Substitute X
  6. Company Orientation
  7. 4p ́s vs relationship Marketing
  8. Holistic Marketing
  9. Market- potential,-value and share X
  10. Direct/ Indirect DistributionX
  11. Core Competency
  12. Mission/Vision
  13. BCG Matrix
  14. Product Lifecycle
  15. Hierarchy of forces conciosu level
  16. SWOT (PESTLE /5 Forces)
  17. Maslow’s Hierarchy of Needs

    • –  Understand the main difference between the 4Ps and RM (4C).

    STP marketing

    ENGAGING IN CUSTOMER RELATIONSHIP

    EVOLUTION OF MARKETING CONCEPTS

    4P´S VS RELATIONSHIP MARKETING

    Ansoff Matrix

    ASSESSING GROWTH OPPORTUNITIES

    STP approach

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