Marketing tool key features :-

Marketo is a multi-functional platform offering marketing automation, customer engagement marketing, real-time personalization to offer personalized messaging across marketing channels, and marketing management functionality, including budgeting tools and marketing calendars.

Key Features: 

  • Email marketing and campaign management
  • Lead generation
  • Measure and optimize ROI
  • Search marketing
  • Landing pages and forms
  • Website visitor tracking
  • Web and mobile personalization

Pardot, a Salesforce product, is a full-featured marketing automation tool for accelerating pipelines and driving sales through email marketing, lead generation and management, social marketing, sales intelligence, and more.

Key Features: 

  • Email marketing with fully-branded templates
  • Landing pages, form builders, and search connectors
  • Intuitive WYSIWYG interface for landing page design
  • Connect all your search campaigns in a single platform
  • Lead scoring, grading, and nurturing tools
  • Segmentation wizard
  • ROI reporting
  • Real-time sales alerts and CRM integration
  • Robust, multi-channel social marketing

HubSpot is a widely recognized inbound marketing platform, offering a variety of marketing automation features and capabilities. With a full suite of integrated marketing tools spanning blogging, social, SEO, email marketing, and more, HubSpot is a comprehensive platform for improving marketing effectiveness and marketing efficiency.

Key Features:

  • Monitor leads, landing pages, and performance in one
  • Content management system to streamline content creation
  • Use real-time data to provide relevant, contextual marketing experiences
  • Build automated workflows around your goals
  • Convert, track, and categorize leads