Marketo is a multi-functional platform offering marketing automation, customer engagement marketing, real-time personalization to offer personalized messaging across marketing channels, and marketing management functionality, including budgeting tools and marketing calendars.
- Email marketing and campaign management
- Lead generation
- Measure and optimize ROI
- Search marketing
- Landing pages and forms
- Website visitor tracking
- Web and mobile personalization
Pardot, a Salesforce product, is a full-featured marketing automation tool for accelerating pipelines and driving sales through email marketing, lead generation and management, social marketing, sales intelligence, and more.
- Email marketing with fully-branded templates
- Landing pages, form builders, and search connectors
- Intuitive WYSIWYG interface for landing page design
- Connect all your search campaigns in a single platform
- Lead scoring, grading, and nurturing tools
- Segmentation wizard
- ROI reporting
- Real-time sales alerts and CRM integration
- Robust, multi-channel social marketing
HubSpot is a widely recognized inbound marketing platform, offering a variety of marketing automation features and capabilities. With a full suite of integrated marketing tools spanning blogging, social, SEO, email marketing, and more, HubSpot is a comprehensive platform for improving marketing effectiveness and marketing efficiency.
- Monitor leads, landing pages, and performance in one
- Content management system to streamline content creation
- Use real-time data to provide relevant, contextual marketing experiences
- Build automated workflows around your goals
- Convert, track, and categorize leads